Many companies starting out have a vision of what they will be and want to become. The challenge is in getting the company up and running and ensuring its products, services and processes meet and exceed expectations every time. Companies that skip right to lead generation without first taking the necessary steps to develop a strong anchor brand may end up limiting their long-term growth opportunities.
At Able&Co., many of our emerging business clients approach us in that three to five years in business mark. Typically, they have had the time and opportunity to refine their vision and are now seeking ways to vault their brand to the next level. They know that having a strong brand is not only critical for their stock price but also for the enduring success of the organization. We view this moment of change as the sweet spot of brand development.
That said, just because a focus may shift to branding, it doesn’t mean business comes to a halt. They are not mutually exclusive. Our approach is to focus on strategies that help continue to drive lead generation, while at the same time, to work on crafting brand positioning that will really resonate with the market. This brand-tailored approach has helped a number of emerging business clients get to that seemingly elusive next level and never look back.
Customer & Internal Team Interviews
Existing Research & Analytics
Client Surveys/Customer Experience Reporting
Media & Channel Marketing Research