The mission of First Legal is to provide administrative, research and investigative support to attorneys and corporations nationwide. Headquartered in Los Angeles, this corporation spans six divisions and multiple locations in an industry that is largely populated by independent “mom and pop” type companies. Able&Co. worked alongside the leadership team conducting workshops to define the company’s history, culture and positioning. Our team developed a new core message and new divisional structure giving rise to a brand strategy that positioned them as a strong ally for navigating the litigation cycle. The new brand launch included identity, website, trade show, advertising and collateral.
A privately held nationwide legal services support firm in Los Angeles, CA