To raise capital for a new facility, The Food Bank of Central and Eastern North Carolina developed a campaign to get the word out. When it came time for a final push to close out the campaign, they reached out to Able&Co. to develop a concept that would drive the final donations needed and announce the new facility. The concept of Take a Seat was an invitation to corporations and individuals to find a seat at the larger community “table” that is represented by the mission of the Food Bank. A unique dimensional invitation, microsite and e-blast series helped communicate the vision for the new facility, while underscoring the importance of the Food Bank’s mission at large.