Able&Co. worked with the Teleflex Vascular Access business unit to create a campaign for an existing product that needed improved messaging to highlight the technology of the device. We used existing brand elements and created shapes with the device to use as the main graphic to grab your attention and coupled it with messaging that highlighted a feature and benefit. New product photography was shot in the various shapes that were used as focal points throughout the pieces. The product relaunch is part of an overall campaign for the Vascular Access business unit and includes full page ads, a brochure, a series of eblasts, infographics and a microsite.
Teleflex Teleflex is a global provider of medical products designed to enable healthcare providers to protect against infections.