The Arrow® VPS G4™ Vascular Positioning System is a device that assists vascular clinicians in the placement of Peripherally Inserted Central Catheters (PICCs). Using proprietary algorithms, doppler and ECG, the system alerts clinicians when the tip of the catheter has reached the perfect location within the heart. Able&Co. worked with the Teleflex Vascular Access business unit to create a campaign for an existing product that needed improved messaging to highlight the benefits of the device. We used the Blue Bullseye symbol used to denote a perfect placement as the main graphic to grab your attention and coupled it with messaging that highlighted a feature and benefit. New product photography was shot in the various shapes that were used as focal points throughout the pieces. The product relaunch is part of an overall campaign for the Vascular Access business unit and includes full page ads, a brochure, a series of eblasts, infographics and a microsite.
Teleflex Teleflex is a global provider of medical products designed to enable healthcare providers to protect against infections.