Able&Co. worked with LStar to create a brand vision for this exciting community. The pristine coastal setting, resort-style amenities and great location near Wilmington, North Carolina, inspired the art direction as well as tagline and copy. This direction, which sought to encapsulate the community’s “soul,” was then standardized into brand guidelines that drove additional work. “Your Place in the Sun,” a reference to the coastal location and lifestyle of the community, was the concept around which the creative strategy and guidelines were created. The weathered color palette and textured graphics reflect the relaxed coastal lifestyle offered by this community. This refreshed brand strategy was then applied throughout all community marketing including print, online and outdoor advertising, sales collateral, e-marketing, events, signage and the community website.
A privately held real estate investment firm based in Raleigh, North Carolina