Able&Co. worked with LStar Ventures to create a brand vision for this active community located just south of Charlotte in Indian Land, South Carolina. Walnut Creek is a large master-planned community with family-focused amenities, including a spacious amenity complex with clubhouse, gym, pool and splash-zone as well as a 60-acre sports park developed in partnership with Lancaster County. The community also features a natural preservation area surrounding Six-Mile Creek, which winds its way through the picturesque community. When we approached the branding for this very large community, we decided that there should be an active attitude that would resonate with soccer moms and their families. Taking inspiration from several popular consumer brands, we fashioned a color palette and visual language that felt fun, eclectic and active, yet still approachable and current. This new look and feel and the tagline “Escape from the Common Place” was spread across all marketing, including print, online and outdoor advertising, a new community website, new sales collateral and a community signage program.
A privately held real estate investment firm based in Raleigh, North Carolina