It’s the foundation that brings all the parts and pieces together to create something significant and memorable. When your campaign is live and out in the world, you won’t see the bones of our strategy if we’ve done our jobs right, but you’d better believe they’re there. Strategy drives implementation, not the other way around. You wouldn’t immediately start building a home without a blueprint, so why would you think you could build a brand or campaign without a plan?
“If creative were a zombie, it would need to feed on strategy in order to survive.”
The kinds of clients that value the strategic process and believe in strategy as strongly as we do, well, those are the kinds of clients we want to work with.
Marketing Research & Positioning
Social Media Plans
PR & Communications Plans
Internal & External Surveys