OUR BRAND APPROACH

Winning (and keeping) hearts & minds.

At Able&Co., we believe that your brand should be at the center of everything you do. While many like to focus on the trappings and signals of brand, such as logos, taglines or mission statements, we understand that your brand goes much, much deeper. We believe that to win hearts and minds your brand must offer a promise to a specific audience fulfilled in your own unique style that is market-relevant and unlike your competitors. When you are able to bring these things together you are able to occupy a special place in the mind of your audience – a unique place where all these things intersect and only you can exist.

Once you have mindshare, how do you maintain it? This is where the team at Able&Co. really excels. We create brand systems that are built from the foundation to operate smoothly and efficiently. They are scalable and modular, making day to day management and updates simpler. Once we have your system in place, we help you leverage your brand for the most impact.

Do you know what mindshare your brand is occupying?
Once you have it, do you know how to use it?

Your brand is what people say about you
when you’re not in the room.

Brand Assessment or Workshop

Our brand strategists are ready to work alongside your team to help you bring a plan for alignment. This can take the format of a one-day brand workshop with key stakeholders, or as a consultation. We will measure brand effectiveness as well as explore and understand the core of your brand promise, your audience and how you fit alongside competitors in your marketplace. Our team will then research and identify key messages and suggestions for implementation that will help you occupy mindshare. This plan can be implemented by our team or taken as a standalone report. A brand workshop or assessment is a great first step toward taking your brand to the next level.

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Corporate Identity & Brand Strategy

This creative strategy is the starting place for future brand efforts. Foundational elements such as vision, mission and positioning are brought together with a well-thought through messaging strategy and copy tone and a unique art direction to create a basis for brand development. This strategy is delivered in a guidance document along with templates and assets needed to build future branded pieces.

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BRANDING SERVICES

Brand Health Audits | Brand Workshops | Brand & Story Development
Content Mapping | Identity Design | Messaging | Collateral Design
Brand Standards Guide | Style Guides

Let’s get started maximizing your brand.