RALEIGH, NC — January 29, 2018 — Able&Co. is strategically refocusing its business to support companies facing one of the most challenging events in business — a merger, acquisition, or rapid growth. The shift, according to Able&Co. President Jenny Taylor, is a natural expansion of the agency’s remarkable success over nine years helping these clients build brands.
“We have perfected our model to guide companies merging, acquiring other firms, or experiencing rapid growth,” Taylor said. “We help them understand the possible strategies and streamline tactics to get them through the process faster, with greater cost efficiency, and less brand confusion.”
Able&Co.’s Total Marketing Solution, its modular marketing strategy and brand system, has helped clients enter or re-enter quickly into the marketplace. Its comprehensive start-to-finish approach avoids common gaffes experienced during mergers and acquisitions — such as rushed decisions, partially thought out ideas, or poorly executed messaging, which can stall or ultimately sink a new brand or marketing plan.
Able&Co.’s message is that they are equipped to help companies sort through key decisions well before a merger or acquisition. “Companies come to us with an objective to achieve,” Taylor noted. “We work alongside our clients to plan, develop and implement the tactics — testing and measuring to affirm or change direction, and generating creative and innovative ideas to help maximize ROI.”
To strengthen this well-proven model, Able&Co. has refocused its staff. Hugh Firebaugh, now Director of Strategy and Innovation, will plan high-level strategy, with insights into social media, brand structure, and industry innovations. As head of a new Thought Leadership Lab, he will guide sophisticated research, case studies, and compelling content to bolster client brands. Firebaugh will also vet new innovations, trends and opportunities, and share with clients how these innovations can fit into their brand.
In these ways, Able&Co. is optimally positioned to deploy its master portfolio — branding, event planning, advertising, videos, consultancies — to serve successful mergers, acquisitions, and even franchising. “We’re really refining what we do,” Taylor added, “and the exceptional value we provide our clients.”
Able&Co., an award-winning marketing and communications firm in Raleigh, North Carolina, serves companies rapidly expanding through mergers, acquisitions, and franchising – especially in the fields of health care, real estate and marketing-driven organizations. Our holistic approach first anticipates every possibility, then builds in breathtaking creativity, metrics to measure success, and flawless execution at every stage. Our expertise integrates ROI for our clients – making Able&Co. a top selection for companies growing nationwide. For more information, visit www.theableagency.com.