Able&Co. worked with the Teleflex® Airway Management product team to create a new campaign for the Rusch® line of Laryngoscope products. The campaign included new creative and messaging to ensure the existing base of customers as well as prospects were aware of the full line of Rusch products. We used existing branding elements and incorporated compelling graphics and headlines that featured images of the products in a memorable way. The full campaign included full pages ads, a series of eblasts, a microsite with cost calculators and infographics.
Teleflex® Teleflex® is a global provider of medical products designed to enable healthcare providers to protect against infections.