Wynn homes came to Able&Co. to refresh their brand image. The Creedmoor-based home builder was among the top 10 in the region, yet virtually unknown outside of the counties and towns surrounding Raleigh. Able&Co. helped the leadership of Wynn Homes uncover their core essence – the deep roots that tied them to the community and the strength of being a local builder with a reputation for excellence. With a new message – “Deeply Rooted. Built to Thrive.” – the Wynn Homes brand featured a fresh new look, which was carried across advertising, print, digital and social channels. The brand was even further extended into monumentation and community planning.