Synensys Creating a New Position During Rebranding

Healthcare Team Training (HTT) came to the marketing and branding experts at Able&Co. for help at a pivotal time in their company’s story. Known for a particular training program, HTT wanted to expand their services to the entire breadth of patient safety and help organizations create a safer patient environment.

Able&Co. conducted a 2-day brand workshop and discovered the company name needed to change. We then began crafting their new brand and Synensys was formed. It was launched with the vision of creating healthier organizations for healthier outcomes, and the key idea that improving human performance was the single most important contributor to saving lives in healthcare. With innovative methods across six unique touchpoints, the team was able to communicate and initiate its programs and ideas in healthcare systems around the world.