Grande Dunes consistently sought to modernize its branding to stay relevant and reflect the evolving goals of the community.
SITUATION OVERVIEW
Since 2013, Able&Co. has been a trusted partner to Grande Dunes, shaping campaigns and strategies that evolve alongside the community’s growth and ambitions. Grande Dunes is a prestigious 2,600-acre master-planned community in Myrtle Beach, South Carolina, boasting an impressive array of neighborhoods and amenities, each with a distinct identity and audience. These include neighborhoods like Del Webb at Grande Dunes, Living Dunes, The Cape, and Promenade, alongside amenities such as the Ocean Club, Members Club, Marina & Store, and 357 Raw Coastal Bar. Over our 10 year partnership, Able&Co. created unified, yet distinct sub-brands under the Grande Dunes umbrella for each neighborhood, village and several amenities.
We created a cohesive, evolving brand identity that encapsulated the upscale nature of the community while maintaining approachability.
CONCEPT AND CREATIVE
Able&Co. developed a series of creative campaigns and strategies to keep Grande Dunes modern and adaptive to shifting goals over time. As the community evolved, its marketing approach was recalibrated to ensure alignment with its growing aspirations and diverse audience.
Focused on bright, coastal imagery to frame the community’s modern elegance.
Leveraged local environmental and broadcast media to connect with Myrtle Beach residents and visitors.
Utilized print and digital media to expand reach and engagement.
Planned and executed signature events to showcase the Grande Dunes lifestyle.
Produced monthly blogs and email series to sustain interest and nurture leads.
Conducted timely campaigns and brand refreshes, introducing significant new creative to reflect the evolving community narrative.
EXECUTION
From the 2013 rebrand to the present, Able&Co. has consistently delivered thoughtful and strategic execution, ensuring the Grande Dunes brand remains a national leader in new home communities.
Able&Co. has also played a hands-on role in showcasing the Grande Dunes lifestyle through custom photography and video shoots. By working onsite, we’ve captured the essence of its coastal elegance and vibrant community offerings, ensuring every visual aligns with the brand’s upscale, approachable identity. These high-quality assets have been pivotal in creating compelling campaigns across digital and print platforms.
Created the “Simply Grande” campaign in 2023, emphasizing how simple pleasures become luxuries in the Grande Dunes lifestyle.
Developed interactive virtual maps, detailed informational materials and visually cohesive signage to align with the community’s identity.
RESULTS
The results of Able&Co.’s partnership with Grande Dunes demonstrate the effectiveness of our consistent, intentional branding and adaptive marketing strategies. The evolution of the Grande Dunes brand maintained its core values of luxury, community and coastal elegance while keeping the brand fresh and relevant. By increasing their market presence, we positioned Grande Dunes as one of the nation’s premier communities, which increased inquiries and sales. Through effective targeting, we generated significant public interest through neighborhood-specific campaigns and vibrant community events.
Strengthened the brand’s presence among communities across the country.
Established marina and outdoor spaces as premier Myrtle Beach destinations with highly attended events.
Increased interest and engagement among prospective buyers and Realtors®.
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