People

Jenny started Able&Co. because she’s chosen a life of dedicated service to her family, community, clients, team and friends. At the office, you’ll find that Jenny takes the time to develop an organic and genuine relationship with each one of her employees. She knows every member of the team, what makes them tick, who they are and who they strive to be, just as she does with our clients. Thanks to her approachability, she’s often at the center of heartfelt moments, milestones and conversations filled with laughter, all while being a pivotal piece of the team’s growth and improvement.

Her practical business experience came firsthand as the right hand of many business leaders and company owners across many industries. (It’s actually easier to ask Jenny which industries she has NOT had experience in!) This vantage point allowed Jenny to observe which strategic principles and tools lead and guide a business to greatness, as well as which ones drive a business to failure. Most importantly, Jenny learned that her most satisfying outcomes are when strategic marketing and creative work yield positive brand and culture transformations that fuel remarkable success for her clients.

As our President, Chief Growth Officer, Jenny owns our vision for growth and drives the evolution and activation of that vision by guiding us towards our short and long-term business goals, delivering expanded reach and mission-aligned impact. Jenny brings innovation and creative problem-solving to the table to create the kind of optimized strategic planning that creates meaningful results. She is a positive, creative and inspiring force in our organization.

And what Jenny does for Able&Co., she does for every client.

When you work with Jenny, you can expect MORE. You can expect Jenny to go way, way beyond the marketing or communication plans that you might have experienced from a typical advertising, marketing or communications agency.

On a Lighter Note

• Queen of Charcuterie
• Obsessed with Symmetry
• Iced Tea Enthusiast

There are insights, and then there are Hugh insights, which always reveal MORE. Our Director of Brand Insights has been a stellar part of Able&Co. for years and is instrumental in raising the bar of creative excellence and the way we approach branding. If Holly is Jenny’s right hand, Hugh is her left. He’s responsible for developing strategic direction for companies requiring brand guidance, particularly when the client desires brand improvement or is undergoing a transformative business event such as an acquisition, merger and/or expansion.

Hugh can be counted on to deliver a consultative approach based on a holistic view of his client’s business and target audiences discovered through primary and secondary research, and data analysis. His strategic and creative direction leverages the data to identify relevant market trends and customer insights that inform our strategic brand and account planning and identify the implications and ideas that generate sustainable brand growth and competitive advantage.

If you could boil Hugh’s personality down to one word, it would have to be “unforgettable”. His positivity, guidance, fervor and ambition are unmatched, and it takes no time at all for employees, clients and, well, everyone, to realize Hugh is a total rock star. Our clients have enjoyed remarkable growth and efficiencies following Hugh’s optimized, actionable brand ideas and strategies that form the heart of compelling business storytelling. His work enables streamlined brand architecture, naming strategies and strategic positioning frameworks that best articulate the client’s brand purpose.

Hugh has nearly 20 years of experience as an award-winning designer, copywriter and brand strategist, working for top agencies in Raleigh, Louisville and beyond. Hugh’s role comes with varied responsibilities spanning from strategy, direction, design – even video editing. His work has been featured in GDUSA, Logo Lounge Annual and other publications.

On a Lighter Note

• Former Opera Singer
• Bourbon Aficionado
• Lovers Boxers (Canine Variety)

Reynee has extensive brand experience with consumer products from her 3M days, where she worked on the Post-it Note, Scotch, Scotchgard, Scotch-Brite and O-Cel-O brands. She also has significant experience in medical devices from working with Respironics Critical Care (now Philips), Heidelberg Engineering (ophthalmic diagnostic solutions) and Teleflex (a medical technologies provider).

After a diverse and successful career directing corporate marketing communications departments that served many industries and markets around the world and stewarding globally known brands, Reynee retired.

But, ever curious and planning, and in possession of a closet full of lightly used business apparel and shoes, she thought there was MORE she could offer to the right organization, so she put out feelers for an encore career on the agency side. Able&Co. loved having Reynee as their client and welcomed her with open arms. Although Reynee would have been perfectly happy being a pretty smart receptionist, she joined Able&Co. as our Director of Engagement.

As part of Able&Co.’s Strategy Team, Reynee is responsible for executing our marketing plan and the strategic design, development and execution of our client and engagement strategy, with the goal of driving sustainable customer growth and loyalty. Inside the office, Reynee is a driving force of both positivity and ambition, helping our team reach new heights of excellence. Always a joy to speak with, whenever you’re working with Reynee, the end result will be better, and the road to getting there will be even more rewarding.

With her background as a MarCom generalist and her eMBA degree in general management, Reynee brings unique strategic insights and fresh creative perspectives that elevate Able&Co.’s work, organizational structure and staff.

On a Lighter Note

• Lived in Mahtomedi, Murrieta and Escondido, and happy to now live in “very pronounceable” Raleigh
• Runs a Book Club
• Has 4 Little Dogs!

Whether it’s the most minute detail of a sprawling masterplan map or ensuring everything is consistent across the board during a multi-channel marketing campaign, Gary’s attention to detail helps Able&Co. deliver the results our clients deserve. He is also one of the most sensible, personable and funny members of the team (we call him Steady Eddie). Thanks to his breadth of experience, Gary also handles vendor communications and is often at the front lines on press checks and production of files. Gary joined the team with over 30 years of experience in the print world, including major publications based in the Raleigh-Durham area. This remarkable career allowed him to develop the creativity, thoughtfulness and adaptability that is needed in today’s landscape. Since then, Gary has also developed a keen understanding of the digital world, allowing his talents and skillset to benefit Able&Co.’s work on multiple levels.

On a Lighter Note

• Lives on Diet Mountain Dew
• Likes Horror Movies
• So Humble it Hurts

Cynthia knows how to solve problems. In fact, she’s pretty much a professional at coming up with creative solutions in her area of expertise. As our incredible Staff Accountant, Cynthia is responsible for timely, accurate and effective financial reporting and analysis. That’s why she’s such a key part of our Operations & Resourcing Team and an integral part of the Able&Co. team. Without question, Cynthia is the biggest cheerleader of the Able&Co. team that we’ve ever had.

Coming from an extensive background in a wide variety of industries, her experience enables her to have in-depth knowledge, attention to detail and a holistic approach to exceptional work, whether she is working on internal projects or delivering solutions to our clients. Cynthia has worked for some of the area’s largest marketing agencies in the Triangle including MicroMass and McKinney, giving her an unrivaled understanding of business needs and how to maximize efficiency. Cynthia is also a top expert in Workamajig, our project management software, making her a priceless key to our success. Our entire team loves working alongside Cynthia because not only does she refuse to accept failure in any venture, but she is a 100% supportive and positive member of our team.

David brings more than twelve years of experience as a web designer and developer. Starting with freelance web design out of college, David soon moved up to developing and managing an eCommerce business in Australia for five years.

Today, David is based in the U.S. and his focus lies in helping creative agencies like Able&Co. to manage their web development production and workflow by providing full services as a coding partner and reliable end-to-end development resource.

On a Lighter Note

Slightly obsessed with triathlons
A bit of a business nerd
Enjoys Californi-aah!

Steffen finds that people gravitate to him because it’s in his DNA to help. Whether it’s a customer or colleague, he doesn’t see his role as selling, he sees it as helping. When Steffen was just 14, his mom got him the Adobe Creative Suite and he taught himself how to use it. This knowledge allows Steffen to bridge communications between clients and creative, because he knows the lingo for all parties and can articulate exactly what everyone needs.

Steffen is a highly creative and result-focused professional who is keen on listening and assessing clients’ needs. Customers know that he’ll do his very best to always offer the right solutions and see projects all the way through, on time and on budget. And our creative team counts on his ability to listen and convey the essence of what’s needed so they can deliver fantastic Work that’s right the first time.

On a Lighter Note

Tallest person at Able&Co.
Collects cool kicks
Embracing life in the ‘burbs after living in the Big Apple, with his wife and his two cats Arya and Samwise

As the head of our Development team, Dave’s eye for the big picture and Smart Idea enables him to oversee the visual and narrative aspects of our traditional and digital creative campaigns, ensuring that all assets align with the client’s brand standards and deliver on their strategic objectives. He is a keen observer and his many years of experience enables him to manage all of the aesthetic and functional parts of design.

Dave’s all about developing creative ideas AND project management. Nothing pleases him more than to use his experiences with design, language and the world around him to take care of our team and our clients. He is driven to ensure that all of the pieces come together to produce the highest quality, exceptional design that elevates the strategy, on time and within budget. And he has no problem rolling up his sleeves and being a practitioner to show the way to deliver MORE.

On a Lighter Note

Rocks pink like no other (and all the other colors too!)
Enthusiastic cyclist
All about girl power

Drew has an unbridled passion for generating attention-grabbing ideas and copy to create optimized content. Drew also manages Able&Co.’s social media marketing efforts, engaging with clients’ followers and ensuring their social presence is organic, contemporary and as maximized as possible. He is able to push past the obvious way of talking about something to find the best way to present it.

Drew’s favorite part of his role is working alongside both the creative and account side of Able&Co. to ensure the mission is accomplished and our clients receive nothing but the very best.

On a Lighter Note

Goes by a portion of his middle name for his first name
Lived in Arizona, so wearing a sweater in July is no big deal
Family first, music second