At Able&Co., we believe the websites built on a foundation of deeper brand understanding are the most effective. So, our process starts with uncovering the “why” behind your brand. We work with you to establish its goals, audience and position in the market before we ever put pen to paper… or rather, pixel. By leading with robust strategy development and brand alignment, we build sites that look good and function beautifully to deliver results.
Our design and user experience approach is contingent on thoughtful planning, driven by research and executed with intention. From creating comprehensive style guides to ensuring ADA compliance and mobile optimization, every element of the experience is built to serve both the user and your brand. This strategic, user-centric mindset enables us to craft more distinctive websites and digital experiences that truly stand out in any category.
Here’s what a strategic, well-designed website does:
Why Your Website Should Be Built by Your Brand Partner
Partnering with Able&Co. on your website project ensures a higher standard of strategic alignment, creative integrity and long-term value. You may feel inclined to engage with a development agency whose sole focus is web design. However, we bring the same technical expertise and capabilities with one critical difference: we understand your brand as an extension of your team. Since we’ve either built your brand or have put in the work to deeply understand its positioning, purpose and personality, we approach website development with a level of insight that others simply cannot replicate.
We know how your brand should look, sound and feel. We also know how that translates into design systems, navigation strategy and user experience. That’s how we deliver the on-brand digital experiences that earn industry recognition. While working with those aforementioned development agencies may save you money in the short term, those solutions can require significant time and resources to tinker and retrofit to align with your brand perfectly. With Able&Co., your website is done right from the start. We also provide ongoing partnership, offering proactive support and maintenance to ensure your site continues to evolve with your business needs.
We Build From The Brand
Understanding your brand is the crucial first step in any digital experience we create. Before a single line of code is even written, we uncover your brand’s core. When we discover what you do, how you do it, and why you do it, we determine your brand’s purpose, its promise, its positioning and the audience it’s meant to serve.
That’s where our Brand Assessment comes in. It’s a collaborative deep dive that lets us define what your brand means to you and your audience when you’re not in the room. We review existing brand materials, evaluate the state of the market and identify the needs and behaviors of your target audience. The outcomes of the brand assessment determine what types of graphic style, content and navigation strategy will resonate best with your audience.
The Power Behind the Page
Of course, that brand strategy only works if we build the site effectively, and we’ve got the toolbox to build your site to be successful. We’ve seen firsthand the difference that quality coding can make in transforming a website into a high-performing, brand-elevating digital experience. Our development team creates custom solutions that are tailored to your strategy. We don’t rely on bloated plugin libraries or generic templates. We customize and optimize the content management systems and design to match your content and your website’s objectives.
Visibility is essential to your website’s success. We boost your visibility by building creative content that engages your audience, which simultaneously enhances Search Engine Optimization (SEO). As we build, we embed relevant metadata, alt tags and keywords throughout to support long-term discoverability. We also create and submit Extensible Markup Language (XML) sitemaps so that search engines can crawl and discover everything throughout your site. Every page is optimized for speed, accessibility and ADA-compliance across all devices.
Our strategic approach extends to everything behind the scenes. We identify and implement the tools that directly serve your goals. Whether those goals are lead generation, ecommerce, brand awareness or customer support, we know how to support them with a better user experience. That’s why we optimize load speed, responsiveness across all devices and accessibility from the start.
On the backend, we prioritize Content Management System (CMS) usability, making it easy to manage and update content. We build custom WordPress themes that are scalable, intuitive and tailored to your brand’s content strategy rather than standard templates. With over 43.5% of all websites and more than 61% of the CMS market powered by WordPress, we leverage this platform’s flexibility and reliability to your advantage. Every layer of your site will reflect your brand and deliver measurable value to your audience. Just as the front-end design is customized to your brand, the CMS admin is also configured around your unique content needs. This approach streamlines workflows, reduces friction and ensures that you have a tool that feels as intuitive as it looks.
The Work After The Launch
Launching a website is just the beginning. While the full scope of ongoing website maintenance will be specific to the website and client, our standard maintenance plan includes:
- CMS, Plugin and Theme updates: We routinely check for and install the latest updates to keep your site stable and secure.
- Performance Monitoring and Quality Assurance: We use trusted tools like Google Search Console, Google Lighthouse, and Moz to continuously optimize site performance, SEO health and user experience. Plus, we set up website monitoring programs to let us know when an issue arises before any of your clients or customers notice. If something breaks or a browser update causes issues, we troubleshoot fast and efficiently.
- We proactively setup website monitoring to know when an issue arises, often before you or your clients.
- Content Updates and Creative Support: Need to add new team members, launch a promotion or update photography? We help you keep everything up-to-date and on-brand.
- Security Scans and Backups: We run regular backups and security protocols so your data stays protected.
Past Work
PUGGLE®
Able&Co. developed a custom site for the PUGGLE® Pump, an enteral feeding pump designed to be mobile and easy-to-use, to support both sales efforts and device users through a clean, accessible and easy-to-manage digital experience. Built on WordPress, the site was designed with non-technical users in mind and allowed for simple content updates, blog and resource additions and form management through a user-friendly CMS.
The website was programmed to be ADA-compliant, SEO-optimized and ready for the future addition of multilingual content to support global expansion. Our team handled content entry, editing and formatting, as well as functional enhancements like inquiry forms and downloadable resources to improve usability. Able&Co. delivered custom WordPress templates, plug-in customizations and a smooth handoff to hosting on our secure servers at PugglePump.com. A sleek, scalable home for the PUGGLE® brand, this site succeeded and received recognition from the Healthcare Advertising Awards, as part of PUGGLE®’s full integrated campaign. Its look and functionality aligned with the audience’s needs and communicated the brand’s mission to empower enteral feeding patients with greater dignity and freedom.
i4DM
For i4DM, the goal was to craft a website that established their credibility in IT solutions and managed services while presenting them as approachable and credible to federal clients, private companies and top-tier talent they seek to attract. We began with a comprehensive sitemap and navigational strategy session to define their user pathways and clarify their messaging. From there, we developed wireframes of the website with a format and content that emphasized the outcomes of working with i4DM, so users could quickly understand their capabilities.
To build this award-winning website, we created a modern, structured layout with bold typography and custom iconography to support scanability. We wrote blogs that defined the company culture, created service information pages with original infographics to show their technical authority and photos plus a video from a custom photoshoot to express the collaborative spirit and commitment of i4DM. The final product earned the 2023 SIA Award and 2024 W3 Award for Best Website because of its lead-generation ability and strong alignment with i4DM’s brand values and audience expectations.
The Jim Allen Group Parade of Homes Website and App
Able&Co. developed a custom website and app for The Jim Allen Group (JAG) to support their participation in the 2024 Parade of Homes, an annual, free tour of the Raleigh-Durham area’s finest homes on the market. Together, the website and App transformed the home touring experience into an interactive, engaging journey for all visitors. The website served as the campaign’s digital hub, featuring over 60 Parade Home Profiles with advanced filters, community insights and a mobile-first design for maximum usability. The JAG Parade App, the only one offered during the Parade, boosted engagement with gamified elements like “Tap to Win,” real-time geolocation and push notifications that guided users through their tours and reinforced their interest in JAG homes.
Together, the site and app bridged the gap between online exploration and in-person tours. Road-trip-inspired visuals and personalized planning tools kept users engaged before and during the event, while the app’s real-time features, including prize tracking, location-based unlocks and reminder notifications, helped drive traffic to listings and convert interest into action. The collective experience was a resounding success—21,598 unique website users, 1,032 Parade Home tours completed on The App. The undeniable aesthetic appeal, usability and considerable quantitative results rightfully earned this project recognition from the 2025 MAME Awards.
Get MORE Out Of Your Website
If you’re looking for a high-performing website, a custom-built app or a digital experience that blends function and storytelling, we’re here to help you make it happen. At Able&Co., we create platforms that drive results, delight users and grow with your brand.
Ready to get started? Let’s talk about how we can bring your brand to life online. Contact us today and let’s build something powerful together.
