If your customers trust you, then create a positive experience for them so they keep coming back and generate positive feedback and referrals that will attract new customers. Trust is generated after they have tried your solution and love it. Strategic plans that encourage your customers to trust you and provide positive feedback may include:
• Feedback response
• Branding
• Customer service
• Case studies and testimonials
• Referrals
The trust and positive feedback tactics that stem from your strategic plan may include:
• Online reviews
• Social media
• Loyalty programs
• Surveys