Data is not the same thing as results. You need expert analysis of your data to make well-informed decisions about what to do next with your investment. Strategic plans designed to integrate marketing automation may include:
• CRM integration
• Email automation
• Feedback collection systems
• Customer support integration
• Sentiment analysis
• Lead scoring
The data-driven tactics that originate from your strategic plan may include:
• Account-based marketing
• Targeted advertising campaigns
• A/B testing
• Behavioral analysis
• Retargeting campaigns
• Content marketing campaigns
• Performance tracking and reporting
• Customer lifetime value analysis