Engage potential homebuyers with a memorable experience inspired by “The Game of Life.”
SITUATION OVERVIEW
The Jim Allen Group (JAG) marked its Parade of Homes marketing by drawing inspiration from “The Game of Life,” seeking to engage potential homebuyers and showcase its unique advantages. This creative campaign, dubbed “The JAG Game of Life,” aimed to captivate audiences and highlight JAG’s distinctive approach. The primary goals were:
Stand out amidst competition and highlight JAG’s unique advantages.
CONCEPT & CREATIVE
Able&Co, sought to stand out from the competing Parade of Homes marketing by drawing inspiration from “The Game of Life” classic board game. With the board game concept established, Able&Co. created compelling copy graphics for digital, physical and experiential promotions.
Showcased services and expertise to drive interest to The Jim Allen Group beyond the Parade Of Homes Event.
Placed ads in high-traffic areas for potential movers to generate excitement and tour traffic.
Launched dedicated campaign websites, “JAGParade.com” and “JAGSpinToWin.com,” for information and interactive games.
Created compelling digital content to illustrate the campaign’s concept and encourage audience engagement.
Designed branded merchandise such as t-shirts, tote bags and stickers to increase campaign visibility and promote brand awareness.
Developed the “Spin To Win” app, an interactive game component of the campaign that engages users with the chance to win prizes while promoting home tours and brand awareness.
EXECUTION
Able&Co. put The JAG Game of Life campaign in action with a comprehensive digital campaign, print advertising and engaging on-site activities. Attendees interacted with JAG’s “Spin to Win” Campaign by participating in the “Spin To Win” game for prizes at each Parade Home tour.
Animated graphics and targeted ads on OTT and digital banners for maximum visibility.
Eye-catching visuals in local publications and event brochures.
RESULTS
The campaign’s success underscores the importance of thinking outside the box, embracing new ideas and connecting with audiences in meaningful and impactful ways. As JAG continues to innovate and evolve, the Game of Life campaign serves as a testament to its commitment to excellence and its dedication to providing unparalleled service to clients in the NC Triangle area and beyond.
Exceeded expectations with widespread attention and buzz
Increased sales, web traffic, leads and overall engagement
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